Introduction « Sports, culture populaire et culture matérielle » / Introduction “Sports, Popular Culture and Material Culture”

Introduction : Normality , Power , and Culture

c o u n t r y . Q u e t e l e t ' s a v e r a g e m a n w a s a c o m b i n a t i o n o f

Introduction of Koi Fish culture and its economic value

Koi is one of the ornamental fish that lives in freshwater streams, lakes and lagoons. Geographical evolutionists believe that its origins from central Asia and Iran. The Koi Fish are benthivore. It was famous in the name of Magoi in the Old Persian Empire. The Japan and China have imported this fish from Persian Empire and started to cultivate them many years ago. The red and white koi fish ar...

Chapter 1 Culture, Politics, and Spectacle in the Global Sports Event—An Introduction

The political exploitation of the global sports spectacle and the cultural and economic ramifications of its staging have been critical indices of the intensifying globalization of both media and sport. Sports events celebrating the body and physical culture have long been driven by political and ideological motives, from the ancient civilizations of Greece and Rome to the societies of early mo...

Christianity and Popular Culture

The Role of Culture in Sports Sponsorship: an Update

Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...